01Forest
#00342ACORERGB 0, 52, 42
Primary · foundationsBrand guideOur visual world
ROOTED IN NATURE. MADE WITH INTENTION.
The kindEARTH
brand guide.
A grounded palette. A distinctive voice.
One thoughtful identity, wherever we grow.
THE PRIMARY IDENTITYFOREST / LIGHT MINT / LIME
NATURALLY, kindEARTH
BRAND ESSENTIALS
Forest green grounds us. Light Mint gives us room to breathe.
Lime brings a fresh spark of energy.
BRAND ESSENTIALS
01 / COLOR PALETTE
Earthy by nature.
Three core logo colors, with three complementary greens from the chosen palette.
02Light Mint
#E6FBE8CORERGB 230, 251, 232
Primary · breathing room03Lime
#95F456CORERGB 149, 244, 86
Accent · the spark04Emerald
#008755SUPPORTRGB 0, 135, 85
Supporting · emphasis05Muted Green
#A6C0A9SUPPORTRGB 166, 192, 169
Supporting · quiet details06Sage
#CFE7D1SUPPORTRGB 207, 231, 209
Supporting · soft surfacesThe balance
60%30%10%
Suggested balance: Forest-led, generous Light Mint, a touch of Lime.
Considered contrast
Light Mint on Forest · 12.7:1 contrast, AAA for normal text.
Use Forest on Light Mint for long passages. Keep Lime for accents on light surfaces.
02 / LOGO & MARK
A name. A spark.
The original custom wordmark, paired with its three-armed sunburst.
GIVE IT SPACE
Leave at least one spark-width of clear space around the full logo.
KEEP IT TRUE
Keep the proportions and custom lettering intact. Never stretch, tilt, or add effects.
SMALL, BUT CLEAR
Use the spark alone when the full name cannot remain legible. Check every small-size use.
Logo downloads are PNG images. Large-format printing needs a vector master; light and dark previews are derived from the original artwork.
03 / TYPOGRAPHY
Clear words. Warm character.
Suggested everyday typefaces that complement, never replace, the custom logo.
Aa
A kinder kind
of everyday.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &!?@
Aa
Small choices.
Meaningful change.
Simple, honest language with room to breathe. Keep sentences thoughtful and concise, with a calm rhythm and a human touch.
Headline · 40 px / MediumBody · 16 px / RegularLabel · 11 px / Medium
04 / IN THE WORLD
One identity. Many places.
Illustrative examples of how the palette comes together.
Thoughtfully made.
Naturally kind.kindEARTH
Naturally kind.kindEARTH
